What is Our approach?
Social sales is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.
Our 6 training modules help companies to implement a Social Sales Strategy in a successful, seamless and pragmatic way. You will walk away from our Social Sales training knowing how to start social selling for your business while also understanding the strong academic foundations the techniques are based upon. Curious? Let's take a look at our modules.
The 6 training modules
Module 1: building an online presence
In order to be successful in implementing Social Sales strategy, it is important to get a good understanding of the online social media platforms and their unique selling proposition. In this module, we help you to optimize your digital footprint.
Module 2: becoming a Lead Generator
After completing your online footprint, the next question would be: How to get leads out your social media platforms? We help you build a sustainable ecosystem for lead generation.
Module 3: improve your Content Strategy
Now that you have built your online footprint and got insight into your target group it is important to create content that matters. Often this is the most difficult but also the most fun part. Here we teach you how you can steer the content in such a way that you become the domain expert in your field.
Module 4: Grow, listen and nurture
Growing from scratch to pro takes time. But how can you optimize this process? Social listening is the process of tracking conversations around specific phrases, words or brands, and then leveraging them to discover opportunities or create content for those audiences. It’s more than watching @mentions and comments pour in via your social profiles, mobile apps or blogs. Even if a prospect isn’t interested in the solution you are offering, maybe he or she will in the future, make use of our effective lead nurturing tactics.
Module 5: The POWER and ART of recommendations
How to close business online? And with this obtaining real $$$. So no, not only mid-market but also global enterprise companies (the fortune 500 stacks). Well, there is not one simple answer. We want to highlight the POWER and the ART of Recommendations.
Module 6: What the heck is Social Calling?
How often do you hear cold calling is dead? By implementing all the previous steps you could argue that calling your prospect is warm as you have created your footprint and credibility online. That is when Social Calling comes in.
One step at a time
Because we know implementing a new way of growing your business takes time, we usually give our modules some time apart. For example, after module one you can get started with the basics and continue a month later with the second module. That way you will have the time to make the most of the social selling course material and can start to get familiar with it.
So, are you ready to reap the benefits of social selling? Let's get in touch: